Pilotmade Web Design & Development
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Before we begin you need to consider the following questions. They will help me get a better understanding of what your requirements are and allow me to give a more accurate cost for the project. Your answers will also help us make informed decisions about your site. Otherwise, we may simply end up painting a pretty picture but completely miss all of your main objectives.
Your Name
Your Email
About Your Business
First up, give me your elevator speech
Summarise what it is you do and the image you want to portray online
Why does your company require a website?
Tip: “because my competitors have one” won't cut it!
What are your main business objectives for having a website?
List them by order of priority
Who do you think your main target audiences are?
List them by order of priority
What are the main reasons a user might come to your site?
List them by order of priority
What are the key actions you would like your users to complete?
List them by order of priority
Who are your main competitors?
If they have a website, list it below
What will make a customer choose you over your competitors?
Think of your unique selling point
About your existing site
What is the address of your current site?
Let's get an idea of your online presence
What do you think works well on your current site and why?
What content or features shall we keep?
How do you think your current site could be improved and why?
What content or features do we need to focus on?
About your site's content
Does your company have a logo?
If you have any other brand assets, list them below
Detail how you might envisage the structure of your new site:
List any specific sections or pages
Does your site need any specific or custom functionality?
e.g. Photo Gallery, Events Calendar, Search, Blog, User Registration, eCommerce
Which parts of the site do you see being updated regularly?
We need to make this as easy as possible
Do you have any photos or imagery to be used on the site?
If not, do we need to make allowances for acquiring any?
About your new site
Are there any competing sites out there doing things really well or that you think are a success, and why?
Is there anything we can take example from?
Think of key words to describe the impression you would like your site to make on anyone visiting:
e.g. Approachable, Fun, Honest, Professional, Ethical
How do you see users finding your site?
Will you direct them there or will they find you?
How will you measure the success or failure of your site?
More visitors? Increased sales? More enquiries by email? New customers?
Who are the decision makers on this project?
Will the person with the final say on the site be actively involved with the project?
What is your deadline for completing the site?
If there is a hard and fast date the site needs to be launched, please describe
What is your budget for this project?
Sharing a realistic assessment of what you have to spend on this effort will help us scope the engagement appropriately. While disclosing your budget might not be something you typically do, sharing this information with us now will greatly reduce the likelihood of both sides spending significant time and resources “shooting in the dark.”
That's it! This may seem like a lot of questions but it's important to lay some solid foundations and think about exactly what it is we want the site to achieve.
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