• Before we begin you need to consider the following questions. They will help me get a better understanding of what your requirements are and allow me to give a more accurate cost for the project. Your answers will also help us make informed decisions about your site. Otherwise, we may simply end up painting a pretty picture but completely miss all of your main objectives.
  • About Your Business

  • Summarise what it is you do and the image you want to portray online
  • Tip: “because my competitors have one” won't cut it!
  • List them by order of priority
  • List them by order of priority
  • List them by order of priority
  • List them by order of priority
  • If they have a website, list it below
  • Think of your unique selling point
  • About your existing site

  • Let's get an idea of your online presence
  • What content or features shall we keep?
  • What content or features do we need to focus on?
  • About your site's content

  • If you have any other brand assets, list them below
  • List any specific sections or pages
  • e.g. Photo Gallery, Events Calendar, Search, Blog, User Registration, eCommerce
  • We need to make this as easy as possible
  • If not, do we need to make allowances for acquiring any?
  • About your new site

  • Is there anything we can take example from?
  • e.g. Approachable, Fun, Honest, Professional, Ethical
  • Will you direct them there or will they find you?
  • More visitors? Increased sales? More enquiries by email? New customers?
  • Will the person with the final say on the site be actively involved with the project?
  • If there is a hard and fast date the site needs to be launched, please describe
  • Sharing a realistic assessment of what you have to spend on this effort will help us scope the engagement appropriately. While disclosing your budget might not be something you typically do, sharing this information with us now will greatly reduce the likelihood of both sides spending significant time and resources “shooting in the dark.”
  • That's it! This may seem like a lot of questions but it's important to lay some solid foundations and think about exactly what it is we want the site to achieve.
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