Summarise what it is you do and the image you want to portray online
Tip: “because my competitors have one” won't cut it!
List them by order of priority
List them by order of priority
List them by order of priority
List them by order of priority
If they have a website, list it below
Think of your unique selling point
Let's get an idea of your online presence
What content or features shall we keep?
What content or features do we need to focus on?
If you have any other brand assets, list them below
List any specific sections or pages
e.g. Photo Gallery, Events Calendar, Search, Blog, User Registration, eCommerce
We need to make this as easy as possible
If not, do we need to make allowances for acquiring any?
Is there anything we can take example from?
e.g. Approachable, Fun, Honest, Professional, Ethical
Will you direct them there or will they find you?
More visitors? Increased sales? More enquiries by email? New customers?
Will the person with the final say on the site be actively involved with the project?
If there is a hard and fast date the site needs to be launched, please describe
Sharing a realistic assessment of what you have to spend on this effort will help us scope the engagement appropriately. While disclosing your budget might not be something you typically do, sharing this information with us now will greatly reduce the likelihood of both sides spending significant time and resources “shooting in the dark.”